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Flyers & Leaflets, printed on both sides
4/4 coloured flyers & leaflets in various formats and paper types.
Which information should the flyers contain and where are they distributed? These two basic questions need answering when choosing the right flyer size. Fitting into any pocket, small sizes such as A7 or pocket format are ideal to give away in the street. You may go bigger at the point of sale, e.g. the bakery, hair salon or other stores. A5 or A4 flyers provide you with a lot of space to explain your message. To stand out even more, we recommend DL or DL Maxi flyers to advertise an event for example. Online flyer printing is a great marketing tool for any occasion. The most popular flyer printing dimensions here are A5 and A6.
Flyer size | Size in mm | Required pixels at 300 dpi |
A8 | 52 x 74 mm | 614 x 874 px |
A7 | 74 x 105 mm | 874 x 1240 px |
A6 | 105 x 148 mm | 1240 x 1748 px |
A5 | 148 x 210 mm | 1748 x 2480 px |
A4 | 210 x 297 mm | 2480 x 3508 px |
A3 | 297 x 420 mm | 3508 x 4961 px |
DL | 105 x 210 mm | 1240 x 2480 px |
Art print paper is the most commonly used paper type in flyer printing. Its smooth surface reflects light better than other paper types and yields crisp colours that make images come alive. Recycled paper achieves a less vibrant colour finish, but is an environmentally friendly alternative. Plastic film provides the advantage of being printed with UV curing inks, making the flyers water- and oil-resistant and hence perfect for outdoor flyer campaigns. Which paper you choose ultimately depends on your flyers' purpose and where you intend to use them.
In online flyer printing, the paper weight, i.e. the density of the paper, is decisive for the flyer's feel. Thick, high-quality card stock gives the impression of strength and longevity. What is more, the good opacity prevents show through of text and graphics when printing on both sides. Card stock weighing between 135 gsm and 300 gsm is particularly well suited for classic flyer printing. Inserts can be less thick, ideally between 80 gsm and 250 gsm.